We are a children's active sportswear clothing brand with the goal to motivate kids to get back outside and get moving by recommending fun activities and providing the appropriate attire to accompany. 

 

Sugar surge’s concept sprouted from the nostalgia of childhood activities, such as Field day and friendly competitions. A day dedicated to let kids be kids and have fun. Field day consisted of many outdoor activities ranging from tug a war to class wide relay races, but the overarching theme was teamwork. Bridging the old into the present, we introduce an inventive way of spreading physical awareness and social interactiveness.

 

Our target audience Gen Alpha is known as the “Glass Generation”, always using a glass-fronted device. So we wanted to use their tech-savviness to create a way for them to discover new activities, and enjoy playtime as we all did as children: outside with friends.

 

Sugar Surge is proud to introduce a new S/S collection, accompanied with a digital app for its wearers, encouraging kids to have fun and connect with others.